66 companies took part in the «Innovation product» competition this year and presented more than 170 food products. «Meridian» introduced the new product – crab sticks with soft cheese Crab & Cream, cream taste.

21st International exhibition for food, beverages and food raw materials will be held from 10 till 16 February at the Expocentre Fairgrounds.

In 2013 «Meridian» and advertising agency «Voskhod» held the unusual campaign – the bright colored booth was placed in one of the shopping malls of Yekaterinburg. Inside the booth there was a talking fish that remotely controlled by professional comedian. This construction aroused big interest among mall’s visitors: to meet with talking fish, to make jokes, to flirt and even leave a phone number!